Chapter Two: Diginomic Mobility


Diginomic Mobility

INTRODUCTION – Part Two of Five

As we proceed through this series, we will look more closely at what I call the Five Pillars of Diginomics: Diginomic Money, Diginomic Mobility, Diginomic Lifestyle, Diginomic Globalization, and Diginomic One World

Diginomic Mobility

From the book, Blur – the Speed of Change in the Connected Economy (Stan Davis/Christopher Meyer, ©1999, Warner Books), “Capital in the traditional sense is no longer the basis of enterprise value. In an economy marked by unprecedented Speed, what’s valuable is not what’s standing still, but what’s in motion. We need to learn to use capital as a way to measure productive capacity as a flow and not (as) a stock. Either way, the focus of value must shift from the static to the moving. In our future accumulations of surplus value and investments in production capacity, we have to get less physical. The tangible must give way to the intangible.

Economy Lite –

What best defines the emerging diginomic economy is mobility … absolute, total freedom to move about with no strings, cords, cables or wires attached … and still be able to conduct business and our financial affairs in the same manner as we would sitting at our office desk. In fact, what makes a totally mobile diginomic world work is its pervasive attribute of intangibility. It’s what T. G. Lewis calls, the Friction-Free Economy.

“What is the Friction-Free Economy?” Lewis writes in his 1997 book by the same name. “It is responsible for the rapid rise of the Wired World (the Internet) and the unfolding of electronic manufacturing and distribution on the Internet. Now it is rapidly becoming the invisible hand that will guide millions of more businesses in the next century.”

The absence of distance and boundaries enhance the total mobility factor in a friction-free economy. No boundaries? No distance? Free-flowing economic activity unhindered by tangibility? It’s what Danny Quah, an economist in London, coined in 1998 as a weightless economy.”

“Technology, driving economics, has the power to change the social and physical world,” writes Frances Cairncross, senior editor of The Economist, in her 2001 book, THE DEATH OF DISTANCE. In this weightless economy, Cairncross writes, “the death of distance loosens the grip of geography. Time zones and language groups, rather than mileage, will come to define distance. Barriers and borders will break down.”

It’s all about the free flow of information, which is, by nature, an intangible commodity. “We live in an information economy,” writes George Gilder, author of “TELECOSM: The World After Bandwidth Abundance.”

“When anyone can transmit any amount of information, any picture, any experience, any opportunity to anyone or everyone, anywhere, at any time, instantaneously, without barriers of convenience or cost, the resulting transformation becomes a transfiguration.”

“The barriers to the instant global spread of knowledge are falling away,” Cairncross adds. “Anyone’s bright idea can quickly become everyone’s bright idea.”

This kind of mobility, of course, entails an advanced technology infrastructure that enables users to stay connected to an ever-expanding telecommunication network. Cell phones and laptop computers are among the arsenal of the so-called Road Warrior, or telecommuter.

Approximately 4 billion people worldwide now own a cell phone. The cell phone is rapidly evolving into its own unique “one-instrument-does-all” category. Dr Nikhil Jain, chief technology advisor, for QUALCOMM (India) says: “In my view, the cell phone is becoming many different things at one time. It owns at least 50% of the pockets of the population worldwide. Compared to the PC, the ecosystem of the cell phone is much bigger. The question is what can a cell phone do? We have already seen it as a TV and soon we will see it becoming a PC and a wallet or credit card. It can also act as a connection for rural countries for services such as banking, healthcare, etc. The possibilities are immense and it gives people scope to express their creativity. There is lot of interesting things we can do with a phone depending on the requirements of the countries or communities.”

Current estimates suggest that the global cell phone population will top a staggering 5.6 billion in 2013 … in a world whose population presently stands at 6.7 billion.

Diginomic Mobility leads, naturally, to Diginomic Lifestyles where the technology of the telecommuter becomes the technology of the household.



The Growing Trends of Telecommuting

Approximately 20 percent of the workforce in the United States is telecommuting from home, telework center, the road, or between two cities.  In the United States, the growing rate of telecommuting is quick.


With downsizing being such a big trend these days, telecommuting is a good way to improve productivity.  Telecommuting has grown at a steady 7 percent annually for the last ten years.  Approximately 32 million employees will telecommute this year.


According to, the 2003 American Interactive Consumer Survey found that “the number of employed Americans who work from home during the business hours at least one day per month has increased by nearly 40 percent since 2001; for the self-employed, the equivalent increase is almost 18 percent.  The report also found that 42 percent of the employee teleworkers work from home at least one day per week, and 22 percent of the employees work at home daily or nearly every day.”

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4 Responses to “Chapter Two: Diginomic Mobility”

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